
by Ella Potter
Throughout my childhood–especially during my middle school years–my family and I would go to the Horry County Memorial Library every week like clockwork. I walked through the automatic sliding glass doors– perpetually stickered with flyers for community events–and immediately felt the shocking chill of the AC, having escaped the thick heat of Surfside Beach. Each week we stepped into the building–my mom, sisters, and me, with a densely-packed tote bag of books hanging from my shoulder, which I’d always asked to carry. It was a thrill to step towards the circulation desk, open that small, silver door under the counter, and watch the books disappear from the bag on my shoulder into that black void–savoring the sound of each heavy thunk against the metal bottom
of the collection bin.
My mom, most likely relishing the quiet of the library, would then make her way towards the nearest plush seat to relax as my sisters and I ran to our favorite sections. While my sisters adored the seemingly-infinite collection of children’s books, for me, it was always the small room nestled in the back of the library which housed the young adult section that called to me. There was an endless selection of sub-genres, creating a multitude of options that never felt overwhelming as it truly never felt possible to make a wrong decision. The process of choosing a book only involved picking it up, looking at the cover, and reading the inner flap of the dust jacket. The only influences on my decisions was my own mind and my own taste–my own mental algorithm. Years later, my long-loved hobby of reading has still yet to fade.
I distinctly remember experiencing the meteoric rise in the popularity of reading in 2020, with the rise of BookTok during the COVID-19 pandemic. One of my favorite hobbies–that had been labeled as a nerdy interest and relegated to smaller, more niche communities on platforms such as Pinterest and Tumblr–had abruptly experienced an overwhelming amount of exponential growth in people talking about all things books on, seemingly, all platforms. Those who had no previous interest in reading, those who attempted an interest in reading as children but ultimately failed, or those who had long let go of the hobby and had considered returning, now had the easiest access to a wealth of bookish content and recommendations that had never been experienced before, in a time with an equal wealth in free–time while quarantined at home.
The rise of BookTok–and the subsequent increase in the popularity of other platforms like Bookstagram and BookTube–has been positive in many respects, giving the world a much-needed shot in the arm. The online hype surrounding reading has helped bookstore chains such as Barnes and Noble to stay in business after years of declining sales. Indie authors have been provided more accessible avenues for publishing and marketing their books, giving them the option to avoid traditional publishing routes–which are notoriously predatory, exploitative, and difficult to immerse themselves within. Most notably, the online hype for reading has introduced books to a wider audience, cementing itself as a socially-acceptable hobby no longer reserved for outcasts and nerds. So many positive aspects of the increasing popularization of books and discussion of reading would give the average person the impression of good, positive change, however, that may not be the case.